wk10.1

If I am completely honest, I did not even noticed that Helvetica was used so often! Once I started looking for it I saw its power in modern marketing and advertising. People walk around not knowing that almost every sign is written by Helvetica. It shows us how much a designer can do if he has a good IDEA. He can change the world! 

It appears in everything, if you check your web browser almost every word is written in Helvetica. Every word in windows operating system is by default written in Helvetica.

Helvetica

Although I do not know a lot about typography and stuff related to fonts this movie opened a new, interesting door into the world of exploration for me. To be honest I watched the movie Helvetica and my lack of knowledge in font design limited me to see all the problems that appear in Helvetica. 

Helvetica (2007)

Link to the movie info: CLICK HERE

Maybe you have noticed but this article was written in HELVETICA!

wk10

My computer is still in repair  because it seems, as I expected, its processor was broken. That is why I could not do new pictures this week.

But unfortunately I have already made Pictures that are needed for this exercise few weeks ago since I have already used different lights at the time. I used Light that emulates the sky and the light that makes shadows "blue" (realistic). 

Rendering from week 7 had rough shadows and did not have any noticeable textures 

Rendering from week 8 had  a little bit more brighter shadows but they were still to dark, because at the time I did not know that sky emits blue light which makes the shadows brighter and blue.

On week 9 I have created first rendering which had "blue" shadows. I have added sky light with its colour turned to light blue. I have changed the opacity of the blue colour so that it was soft and smooth.

Although I could not make new rendering, because my computer is broken I tried my best at finishing at least some part of the exercise. I have learned a lot from past 4 weeks and with the help of DMP I fell in love with cinema 4D and 3D design (Figuratively speaking of course)

Here I will add a tutorial for cinema that shows us how to make the shadows and lighting in cinema 4D